Go beyond data.Analyzing user behavior.
AI-powered web analytics that combines heatmaps, session recordings, and behavioral analysis to surface actionable UX recommendations
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Beyond dashboards.
Insights, not graphs
PennyLens · AI Insights
14active insights
6auto-actioned this week
8awaiting review
high
/pricing·2h ago
Rage clicks on the “Compare plans” button
23% of pricing visitors clicked 3+ times in <2s. The button looks tappable but doesn't expand.
→Make the row expand inline or remove the affordance
med
/checkout·2h ago
Form abandonment spike at “VAT ID”
61% of EU checkouts drop here. Field is required, label is unclear.
→Make optional for B2C or add a tooltip with examples
low
/blog/post-7·2h ago
Dead clicks on hero image
Users expect the image to open a lightbox.
→Wire up zoom, or make it visually flat
Insights, not graphs01 / 03
Beyond heatmaps.
See what users see
PennyLens · Click Heatmap · /pricing
4,217 clicks · 1,284 unique visitors · last 7 days
hot warm cool
See what users see01 / 03
Beyond tracking.
Analytics that answer
PennyLens · Funnels · Free → Paid
18,420entered funnel
1,842completed
10.0%overall conversion
50% → 22%biggest drop
Landing18,420 · 100%
Pricing view9,210 · 50%
−50pt
Signup start4,143 · 22%
−28pt
Plan selected2,457 · 13%
−9pt
Payment confirmed1,842 · 10%
−3pt
Insight · Visitors who read the FAQ before pricing convert at 17.2% vs 8.4% who skip it. Surface FAQ on landing.
Analytics that answer01 / 03
New · v1.1
Running a store? Funnels light up in 30 seconds.
PennyLens auto-detects Shopify and WooCommerce storefronts and lights up the full visit → cart → checkout → purchase funnel without any event wiring. Three built-in detectors — cart abandonment, checkout dropoff, and surprise cost — surface the largest leaks automatically.
See the e-commerce story →Stop guessing.Start shipping fixes.
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