Go beyond data.See what to ship next.
One platform for heatmaps, replays, funnels, and forms. Each insight ends in what to ship — not another graph.
Beyond dashboards.
Insights, not graphs
| Priority | Recommendation | Impact | Effort | Status |
|---|---|---|---|---|
| P0 | Replace pricing CTA copy | +12% est. signup conversion | 5 min | Ready to ship |
| P1 | Defer “Compare plans” modal load | −1.2s LCP on /pricing | 30 min | Awaiting review |
| P1 | Add inline VAT ID examples | +8% checkout completion (EU) | 15 min | Ready to ship |
| P2 | Lazy-load below-fold blog images | −0.6s TTI on /blog | 45 min | Backlog |
See what users see.
Heatmaps · Replay · Scroll
Answers, not just numbers.
The dashboard you set up in 30 seconds already runs the funnel, form, and real-time detectors — each one ends in a recommendation you can ship.
Conversion you can act on.
Build a funnel from any event sequence in seconds — then click any drop-off step to see the recordings of the visitors who dropped.
Learn moreThe field that's costing you signups.
Per-field abandonment, time-to-complete, and validation errors — auto-detected on every form, with no manual instrumentation.
Learn moreSee the launch land.
Live visitor map, activity stream, and Slack alerts the moment friction spikes — during the launch, not the morning after.
Learn moreRunning a store? Funnels light up in 30 seconds.
PennyLens auto-detects Shopify and WooCommerce storefronts and lights up the full visit → cart → checkout → purchase funnel without any event wiring. Three built-in detectors — cart abandonment, checkout dropoff, and surprise cost — surface the largest leaks automatically.
See the e-commerce story →Stop guessing.Start shipping fixes.
Free tier includes 5,000 events/month, 1 project, and 3 AI insights/week. No credit card required.